ROSA GALLEMÍ BALAGUÉ-ANTONIO PUIG-FLAMAGAS/FLAMASATS 13TH DELIVERY


                                                       

In 1967 we launched an advertising campaign in newspapers and on TV with the model Teresa Gimpera, which was very successful thanks to the fame of the Catalan model.



                                         https://www.youtube.com/watch?v=ZOMijOevK58

                                            TV ad for Consul and Teresa Gimpera lighters



                                     

                                                        Consul silver tabletop lighter


                                     

                                                         Table lighters Oldtimer Consul


The new stage with the participation of the company Consul in our offer, meant a considerable increase in our penetration in the national market of lighters. At the end of the 1960s, the progress of our company was very positive and constantly growing. We were already sensing the possibilities and advantages of using plastic in lighters and we began to study the creation of a gas and stone refillable plastic lighter, which is why we created the first lighter of this type, the Roni model that I spoke about earlier and I showed its photo and thanks to the immediate acceptance it had from customers who were looking for a cheaper type of product, we decided to create a fully automatic production line for the new J-38 lighter that would be aimed at being a revolution in the concept of cheap lighters, thanks to their rapid production in large quantities. A Swiss company from Geneva was in charge of designing and starting up the aforementioned automatic line. Notwithstanding this, little did we know that the Puigs were planning to copy many of our Patents to enter with great force into the production of plastic lighters similar to ours and as I will detail later.


                                           

                                                    Close-ups of the J-38 refillable plastic lighter


                                           

         Not very clear picture of the first automatic production line of J-38 plastic refillable lighter


Likewise, we were the first in the national market to produce the electronic lighter that worked based on a Piezo-electric that facilitated the spark for the combustion of the gas inside. It was quite a novelty because for the first time the stone that produced the spark for the combustion of the gas could be dispensed with and instead said Piezoelectric was used, capable of producing a spark thousands of times without any failure. It was our J-47 electronic lighter that we sold thousands of quickly. Again this type of lighter was copied by the Puig and Flamagas/Flamasats very quickly as I will explain later.


                                                          

                                 Exploded view of the Jutson J-47 electronic lighter components

                                                      

                                                                   Jutson J-47 electronic lighter

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